Organic Search Engine Marketing

My sales increased 34.5% in just 3 months. I would highly recommend The Direct Marketing Lab to everyone.

-Jane Pennells, Poeme

I'm sure you've gotten emails from complete strangers promising to get you top positioning in Google or Yahoo. We hope you've steered well clear of them because while their tactics may deliver short-term results they almost always have dire long-term consequences (like being banned completely from a search engine).

A better approach to Organic Search Engine Marketing is to focus on your customer's wants and needs first and foremost and then follow a series of best practices that the search engines themselves recommend.

Semantics

The most important thing that you can do on your own site is to make sure that the copy is written in a way that speaks to your customers and that the code used to build your site is used in the proper way, not just visually but semantically.

Basically just using the right tool for the job, you wouldn't use a fine 2mm brush to paint your house nor would you use a large roller for touching up a ding in your car's paint.

The Direct Marketing Lab can work with your web design and development team (or recommend a team) to make sure that these practices are being followed and also improve your copy to include relevant search terms.

Links

The next thing that plays a large part in improving your search engine ranking is the number and the quality of other sites linking to yours.

The Direct Marketing Lab can help build a strategy for increasing the number of quality links and also help steer you clear of links that could wind up hurting you (guilt by association).

Time

Organic search engine marketing is not a quick fix. It takes a long-term commitment before it begins to bare fruit (anywhere from 3 months to a year for the first results). Don't let this be a discouragement, for the rewards can be quit profitable.

For faster results we suggest also involving pay-per-click search engine marketing into your overall marketing strategy

What's Next?

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