Pay-Per-Click Search Engine Marketing

My sales increased 34.5% in just 3 months. I would highly recommend The Direct Marketing Lab to everyone.

-Jane Pennells, Poeme

Pay-Per-Click is the booming trend in online advertising and with good reason. It allows you to deliver a large volume of traffic to your site in a relatively short time frame (A Google AdWords campaign can be up and running in minutes).

The ease of getting started can be detrimental though. If a campaign is not properly researched before hand and then tested and improved it can quickly be a huge waste of time and money.

Planning

The Direct Marketing Lab will work with you to evaluate you own site as well as the sites of your competitors to define what search terms (Keyword Analysis ) customers are using during each stage of the buying process and craft ads (Copywriting) that will help move the customer towards your website to reach their goal.

Testing

We will monitor your campaign on an ongoing basis (Campaign Management), adjusting keywords, costs, and copy to ensure your campaign is delivering pre-qualified traffic to your website at the best cost/conversion ratio as possible.

Reporting

Most Pay-Per-Click venues offer a reporting tool that lets you monitor the success of each ad but they are one-size-fits-all solutions that rarely fit and often only track short-term results.

The Direct Marketing Lab has developed its own system for tracking Pay-Per-Click campaigns that not only tracks conversions for the same day but also 30, 90, 120 days and many other often overlooked metrics. The tool can also be customized to fit your exact reporting needs.

What's Next?

Give us a call at 513-253-2395 or to get started
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