Email Marketing

My sales increased 34.5% in just 3 months. I would highly recommend The Direct Marketing Lab to everyone.

-Jane Pennells, Poeme

What do you want your website visitors to do? Buy something, join your newsletter, request more information or maybe download a coupon? The last thing you want is for them to leave, but on average more than 97% of visitors do just that*.

Email marketing might not have the buzz that Search Engine Marketing has but its versatility, accountability and cost-effectiveness are big reasons why it should be a large part of your marketing strategy.

While the monthly newsletter is the most common form of email marketing there are many other effective ways to use the power of email:

Should you send a "one size fits all" newsletter or would it be more profitable to segment your list based on a combination of subscriber preferences and actions?
Most online stores send an order confirmation but does yours urge the customer to take another profitable action?
Does your site have a Contact Us form? Do you send a response that reassures them they will receive a prompt reply and then takes the extra step of promoting another area of your website?
What about newsletter confirmation emails, are you giving them a reason to supply you with detailed info that will make list segmentation a breeze?

The Direct Marketing Lab will partner with you to craft an effective, trackable strategy that will attract new leads, convert those leads into customers, and retain customers for increased lifetime value.

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