Conversion Consulting

My sales increased 34.5% in just 3 months. I would highly recommend The Direct Marketing Lab to everyone.

-Jane Pennells, Poeme

What do you want your website visitors to do? Buy something, join your newsletter, request more information or maybe download a coupon? The last thing you want is for them to leave, but on average more than 97% of visitors do just that*.

One key to getting people to do what you want them to do is to be obvious (have you joined our newsletter yet?). A clear call to action is a great starting point but adding reassurance (don't worry, we won't spam you) will drive your conversion rate even higher.

Macro Vs. Micro Conversion

Making a purchase, joining your newsletter, or requesting additional information are all macro conversions. They are the end goal for a series of micro conversions. A typical retail conversion might be made up of the following micro conversions:

Finding the correct category
Selecting a model
Clicking "Add to Cart"
Clicking "Check Out"
Filling out the shipping and billing information
Clicking "Purchase"

The Direct Marketing Lab will analyze your website and traffic logs to see where potential customers are leaving the conversion process and test solutions that will decrease abandonment.

What's Next?

Give us a call at 513-253-2395 or to start improving your conversion rate
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